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About Du/er

After decades working in the jeanswear business, Du/er founder Gary Lenette traded in his car for a bike to adopt a healthier active lifestyle. In this switch, however, he discovered a problem that millions of commuters face everyday - he was unable to find a pair of pants with the stretch to handle a commute and the polish for a day of meetings. Thus the need for Du/er was born.

In 2013, Gary released his first line of performance denim jeans designed for 'Do-ers'. Since then, the revolutionary Du/er pants have exploded with millions of pairs sold across the globe. Today, Du/er's product range continues to be trusted by active individuals seeking versatile and functional clothing that meet the needs of performance, quality, comfort and style. The brand itself is proudly Canadian with their flagship store located in Vancouver, BC.

Du/er Brand Logo