SAXX story starts in 2006, when founder Trent Kitsch asked: why can’t men’s underwear be better? After spending hours on a fishing trip in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south. The answers he found became SAXX - a global best-selling brand redefining how men view and experience underwear.
All of SAXX signature styles are built with a patented internal ballpark pouch, designed to provide superior comfort and offer unparalleled support and freedom of movement. Starting from a single boxer brief silhouette, SAXX product range now includes a whole range of apparel from briefs to boxer briefs to sleepwear to hoodies. The brand has been proudly Canadian since the beginning, with their head office currently based in Vancouver, BC.
