What began as a stand alone retail store in Aarhus Denmark in 1997 has since developed into an international fashion brand. Minimum is the result of a shared desire to design clothes that is accessible yet fashionable with a keen eye for detail, quality, and fit.

Minimum is quintessentially bridging their rich nordic heritage with a minimalistic approach to design. Minimum's collections are characterised by being fashionable at an affordable price point without compromising quality. Their collections include a range of apparel for men and women, including essentials like shirts, pants, and outerwear, all crafted with premium materials, an uncomplicated take on fashion’s latest trends and impeccable tailoring.