Misty forest on Vancouver Island at dawn
About the Brand


After decades working in the jeanswear business, Du/er founder Gary Lenette traded in his car for a bike to adopt a healthier active lifestyle. In this switch, however, he discovered a problem that millions of commuters face everyday - he was unable to find a pair of pants with the stretch to handle a commute and the polish for a day of meetings.  Thus the need for Du/er was born.

In 2013, Gary released his first line of performance denim jeans designed for 'Do-ers'. Since then, the revolutionary Du/er pants have exploded with millions of pairs sold across the globe. Today, Du/er's product range continues to be trusted by active individuals seeking versatile and functional clothing that meet the needs of performance, quality, comfort and style. The brand itself is proudly Canadian with their flagship store located in Vancouver, BC.

Man wearing Du/er Pants overlooking Vancouver skyline while holding a bike

The World's Most Comfortable Pants

Our best selling collection. Modern jeans and pants that meet the needs of the active with performance, comfort and style.

Man riding a bike while wearing army green Du/er No Sweat Shorts

Ride and travel with Ease

Must-have commuter wear engineered for ultimate comfort and style no matter where you go or what you do.

Quality-First Approach

NYLA Fresh Thread represents exceptional quality and a commitment to exceed expectations with both comfort and style.

We take great pride when sourcing our products, only selecting trusted and proven brands - Canadian where possible - that offer the same quality-first approach. We are proud to stock Du/er items at our store.

All of the Du/er items we have available online are sold at and shipped from our Downtown Nanaimo store. Make sure to stop by on your next trip to Vancouver Island!