Du/er
After decades working in the jeanswear business, Du/er founder Gary Lenette traded in his car for a bike to adopt a healthier active lifestyle. In this switch, he discovered a problem that millions of commuters face everyday - he was unable to find a pair of pants with the stretch to handle a commute and the polish for a day of meetings. Thus the need for Du/er was born.
Designed for 'Do-ers', the first line of Du/er pants was released in 2013. Today, the revolutionary pants have sold millions of pairs across the globe, becoming best sellers and customer favourites at stores just like ours. The brand itself is proudly Canadian with their headquarters located in Vancouver, BC.
